The robot in the room

The recent news that Mark Zuckerberg is developing an AI avatar to attend meetings on his behalf feels, at first, like a dispatch from a dystopian future. But the truly unsettling thought is how quickly we might find it mundane. In a decade, we may look back at our insistence on physical presence as a quaint, inefficient relic of the pre-LLM era. Yet, there is a friction here that efficiency cannot smooth over. It’s the gap between being there and being present.
We already see this friction in the world of therapy. Studies into AI counselling bots often show promising results … until the curtain is pulled back. The moment a participant realises their ‘therapist’ is a sophisticated algorithm rather than a person, the perceived value of the encounter evaporates.
The advice might be identical, but the attention is absent. In an organisational context, we ignore this at our peril. If a leader sends an avatar to a meeting, they aren’t just saving time; they are signalling that the people in that room do not require their humanity. It raises a question: Would Zuckerberg himself accept an AI avatar from a subordinate, or would he see it as the ultimate mark of disrespect?
There is a subtle scale of respect in how we delegate. At the bottom sits the What and the How – the mechanical instructions for a task. At the top sits the Why. This echoes Simon Sinek’s work, but it goes deeper into what I call sense-making. To explain the ‘why’ is to provide context, to acknowledge the other person’s agency, and to weave a narrative that makes the work meaningful. I am sceptical an AI avatar, no matter how high-resolution its rendering, can truly perform this kind of ‘human-level’ connection. An avatar can deliver a script; it cannot share a conviction.
The desire to send an avatar might stem from our obsession with being ‘busy’. A few years ago, a newly appointed CEO told me his greatest challenge wasn’t the workload but the sudden abundance of choice. ‘I had time in my diary’, he confessed, ‘and the choice not to be busy all the time.’
For many leaders, busyness is a comfort blanket. It provides the illusion of productivity, while shielding us from the harder, more ambiguous work of leadership. This CEO eventually realised his value lay in doing only what he, with his specific influence and perspective, could do.
In the Agile Leadership models I teach, we distinguish between two types of challenges:
· Simple Problems: These are ‘recipe’ problems. They are familiar, have high levels of agreement and can be solved by applying past knowledge. (An AI avatar would excel here).
· Wicked Problems: These are intractable and messy. They involve competing stakeholder interests, no clear cause-and-effect, and no ‘right’ answer. They cannot be solved; they can only be navigated.
Wicked problems are the unique province of the human leader. They require the ability to hold space for opposing viewpoints and to lead a conversation where the path is not yet visible. The danger of the AI avatar is that it tempts us to treat ‘wicked’ problems as ‘simple’ ones. It suggests that leadership is about the transmission of data rather than the navigation of nuance. A bot can solve a recipe but it cannot steer a ship through a storm of human emotion.
If we outsource our presence, we eventually outsource our influence. After all, if a leader’s presence isn’t required for the hard conversations, one has to wonder: what is the leader actually for?










